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Level

Sales recruiting for home services

Sales reps who close at the kitchen table.

Level helps HVAC, roofing and remodeling companies hire comfort advisors, estimators and in-home sales reps who bring in revenue. We headhunt proven closers and check every rep’s close rate, pay history and references before you meet them.

  • Pay only when you hire
  • Free replacement within 60 days
  • 1,000+ placements made

What seat are you filling?

Comfort advisors

Replacement sellers who run tech leads and marketed leads.

Shortlist · Comfort advisor · DFWExample

Comfort Advisor

HVAC · 7 yrs in-home · Dallas-Fort Worth

Example
Close rateVerified
41%
marketed + tech leads
Sold, last 12 moVerified
$1.38M
from pay records
Avg ticket
$11,900
self-reported
Lead mix
60% tech / 40% mkt
self-reported

Looking for: Company-provided leads, % of sale, W-2.

Roofing Sales Rep

Roofing · retail · Tampa Bay

Close
34%
Sold 12 mo
$2.1M

Design Consultant

Bath remodeling · Columbus

Close
38%
Sold 12 mo
$1.62M

Example cards. Verified means we checked it against pay records or close-rate history.

Vetted on numbers, not résumés

Great interviews are easy. We make sure they can sell.

Every hire should pay for itself many times over. So before a rep reaches your shortlist, we check three things.
01Verified

Close-rate history

How often they actually close, checked against their history. One tip when you interview: 40% on tech-generated HVAC leads is not the same as 40% on cold marketed leads, so ask which leads the number came from.

26.9%Vendor national in-home close rate

across 53,389 recorded consultations

02Verified

Pay history

Commission statements or W-2s. If a rep says they sold $1.5M and earned $160K, the paperwork should agree. It's the quickest way to find the reps who will actually grow your revenue.

Top reps run +7.4% to +11.3% above

their own company's median close rate (Siro)

03Verified

References

We speak to people who worked with them to confirm the track record: how they sold, how they treated customers and why they moved on. No surprises after the offer.

1,000+Level data placements

made with the same checks

Placeholder: client logos: Add named client logos with written permission

Home service companies hiring with Level

Client logoClient logoClient logoClient logoClient logo

The cost of waiting

An empty sales seat isn't free.

Every week a territory sits without a closer, leads go unrun or get run badly. Put in your numbers and see what it costs.

Your numbers

Example values

Example only. 26.9% is the national in-home close rate Siro measured across 53,389 recorded visits, Apr-Aug 2026 (it counts visits that moved toward a sale). $7,700 is ServiceTitan’s target HVAC replacement ticket. Margin is an assumption. Put in your own numbers.

Gross profit walking out the door

$8,285/ week

Over 8 weeks

$66,282

gross profit

Revenue not sold

$165,704

2.7 jobs a week

leads × close rate × ticket × margin = weekly GP

Open the full calculator →

How it works

From the brief to a rep running your leads.

  1. 01

    Tell us the seat

    Trade, territory, lead sources, average ticket and your pay plan. A short call or a two-minute form.

  2. 02

    We headhunt closers

    We go after the top reps at the strongest companies in your trade and market, people with a proven track record, and make the case for joining you.

  3. 03

    We check the numbers

    Close-rate history, pay history and references, all checked before anyone reaches your shortlist.

  4. 04

    You interview and hire

    You meet the shortlist and make the call. You pay only when you hire.

First candidate within 7 daysLevel data, a typical hire in 21 daysLevel data. If a rep doesn’t perform within 60 days, we replace them free.

How the guarantee works →

Results

Owners, in their own words.

We’ve made 1,000+Level data placements for home service companies. Here are a few of them.
Draft examples: replace with real case studies: Made-up example stories for layout and tone. Replace with real hires, with each client's OK, before launch
HVAC

A comfort advisor, so the owner got his evenings back

“I was running every replacement lead myself after a full day. Level found us an advisor who'd been closing for a bigger competitor, and he was running leads in his second week.”

18 days

brief to hire

160

leads run in the first 90 days

Owner, family-owned HVAC company · Dallas-Fort Worth, TX
Roofing

A retail closer who became the top rep

“We wanted to stop living storm to storm. The rep Level brought us had five years of retail roofing behind her and was our top seller by month six.”

23 days

brief to hire

#1

rep on the team by month six

General manager, retail roofing company · Tampa, FL
Bath remodeling

A second design consultant, twice the appointments

“We were turning away pre-set appointments because our one consultant was booked solid. The consultant Level placed came from a national bath brand and fit straight in.”

16 days

brief to hire

2x

appointments run each week

Owner, bath remodeling company · Columbus, OH

Sales pay data

What in-home reps actually earn.

Government wage data for W-2 sales reps by sector. It leaves out 1099 commission reps, so top earners run higher. Every figure on this site has a source you can click.

Annual wage, sales reps · BLS · May 2025

HVAC, plumbing & electrical contractors

NAICS 2382

10th $43,460Median $78,170BLS90th $138,300

Roofing, siding & exterior contractors

NAICS 2381

10th $37,700Median $69,990BLS90th $136,100

Remodelers (NAICS 2361) median: $64,150BLS. Bars show 10th to 90th percentile; the dot is the median.

Multi-location & private equity

One hiring standard across every branch.

Acquisitions add territories faster than branch managers can staff them. Level runs the same checks, close rate, pay history and references, on every seat in every market, so a rep in Phoenix clears the same bar as a rep in Charlotte.

HVAC deal volume that was PE add-ons, July 2026
41.3%Trade press
PE-backed roofing platforms, 2023 to 2024
17 to 56Trade press
Average annual turnover in B2B sales teams (not home services data)
35% a yearVendor

For sales reps

Proven closer? Put your numbers in front of companies that need you.

Tell us what you sell, how you close and what you want: lead source, territory, pay plan. It’s free for reps.

FAQ

Questions owners ask us.

  • What does Level cost?

    You pay per hire: a one-time placement fee, and only when you hire. There's nothing to pay upfront to start a search. We share the fee for your seat on the first call, before any work starts. Sales manager searches are priced higher than rep searches.

  • What's the guarantee?

    If a rep you hire through Level doesn’t work out on performance and is let go within 60 days of their first day, we find you one replacement free. You then have 60 days to make that replacement hire. It doesn’t cover reps who leave for other reasons, such as a lack of leads. How the guarantee works.

  • How do you vet reps?

    Before you meet anyone, we check three things: their close-rate history, their pay history (commission statements or W-2s) and their references, to confirm their track record. A rep who says they sold $1.5M last year should be able to show it.

  • Which trades do you recruit for?

    HVAC, plumbing and electrical; roofing, siding, windows and doors; and bath, kitchen and basement remodeling. Only home service companies, and only sales roles.

  • Which roles do you place?

    In-home closers (comfort advisors, roofing sales reps and estimators, in-home sales consultants, design consultants, foundation inspectors), sales managers and directors of sales, and canvassers.

  • Do you place remote or inside sales staff?

    No. Level places field salespeople who run appointments in the homeowner's home, plus the sales managers and canvassers around them. Reps join your company directly.

  • Where do you recruit?

    Across the US, which is where most of our clients are, and also in Canada, Australia and the UK.

  • Should my reps be W-2 or 1099?

    That is your decision, and worth checking with your accountant. For context, 93% of roofing sales leaders surveyed by Leap in 2024 said they had moved reps from 1099 to W-2.

  • How fast can you fill the seat?

    We aim to put the first candidate in front of you within 7 daysLevel data of getting your job description, and a typical hire takes 21 daysLevel data. It varies with the role and the market, and our team is online to support you the whole way.

Get closers in front of your leads.

Tell us the seat. We headhunt proven closers who already sell in your trade and check their close rate, pay history and references before you meet them. You pay only when you hire.

  • Only home service sales roles
  • Close rate, pay history and references checked
  • You pay only when you hire
  • Free replacement if they don’t perform in 60 days
How it worksGet reps